Hotstar is an online platform (website) as well an application based on entertainment and content viewing purposes. It was launched back in February 2015 as a beta version, soon after the love and the massive response that it received from the public it became a full-fledged website and content hotstar owned completely by Star India.
The initial plan for this application was to stream live matches and some entertainment content, this was the reason it was launched just before the infamous 2015 world cup. But instead of just remaining in these two industries, hotstar expanded its platform rapidly and is still adding new shows and content every day.
It currently has over thirty-five thousand hours of content in eight languages ranging from daily soap, movies to entertainment programmes, originals and what not. It even hired two of the most talented persons from abroad to make this application reach its full potential.
The best thing is that in spiteof all this amazing content that ispresent on the site waiting to be watched, it is still free of cost and do not need any payment to be downloaded or for watching any special media content.
As stated above, Hotstar provides digital content like Movie premiers, daily soaps, and original episodes as well.
Original: – In the original segment, serials like ‘On air with AIB’, ‘Sarabhai vs Sarabhai: Take 2’, ‘The Fanatics’, ‘BolViruBol’ and much more.
In the daily soaps and the movies segment, it provides almost all the Hindi as well as other languages content, all the movies are first premiered on this platform before they make it to the Television screens.
Coming to the stage performances, Hotstar provides a number of episodes like ‘Bombay Talkies’, ‘Between the Lines’, ‘The Job’, ‘Some Times’. ‘Typecast’ and many others.
Since the launch of this application, there has been a continuous increase in its viewership. In 2015 world cup, it experienced a combined viewership of over three hundred forty million (340 million) spread over the duration of 49 matches.
During the Indian Premier League 8, over two hundred million (200 million) views.
And over fifty million (50 million) views on an average that it receives almost every month on the amazing content that it provides to the public.
Since the application is completely free and has quite a bit viewership monthly, Star India decided not to charge any subscription fees or in-app purchases, unlike other such applications.
Instead, they went ahead with two quite amazing monetizing techniques. The first one is ‘Advertising’. With over 50 million views per month, advertising seemed as a feasible method of earning out of the application without hurting the people’s feelings and pockets.
The second method is ‘Hotstar Premium’. It is quite a recent technique adopted by the company. You have to pay a small fee and in return, you will get access to top shows and movies and original content that the site has to offer for the paid or premium members. Shows like the Game of Thrones, This is us and many others are up for grabs.
Other than shows, you will get VIP access to any new show that the site adds and not to mention awesome cricket and sports content.
The best part about being a premium member is that you will get your content unspoiled and completely ad-free which is not the case in the free membership. The cost of this amazing plan is just INR Rs. 199 per month where you get one month free on recurring payments.
You can download this application from Google Play store as well as from the Apple iTunes app store free of cost.
Overall, the application and the platform as a whole is quite decent with a good number of serials and other content available to be watched. The best part is that it is completely free with no subscription fee whatsoever, it depends on you if you wish to pay or not for the premium version.
If you have any doubts or suggestion, please feel free to comment them down in the comment section below and we will be more than happy to help you out.