As long as you run a website or a simple blog, you have to be keen on SEO. SEO isn’t dead but revolving. Some of the strategies that made sense a few years may not work right now because Google is doing all it can to ensure that you only rank highly when you meet its conditions. Social media presence and publishing long content are just some of the elements which determine your ranking but, even when you have a big following on social media, and some of the best Toronto massage apps, you could still get penalized if you commit the following SEO sins:
- Low loading speeds
Speed is one of the factors that Google considers when ranking web pages. Google’s dedicated tool Google PageSpeed Insights checks loading speed for web pages to determine if that page appears on page one of the result pages or not. You can use Google PageSpeed Insights to uncover the reason for your site’s low loading speeds.
Note that the main reason for low loading speeds is large images; by compressing the images, you can boost your speeds.
Besides large uncompressed images, loading speeds are influenced by failing to use a caching plugin. This plugin works by saving dynamically generated HTML files and serving them from the cache when requested, instead of loading all the PHP scripts from WordPress, all the time you hit refresh.
- Ignoring metadata
Do you use metadata and do you know what metadata is? We ask these questions because you may have high-quality content that doesn’t make to the top of search engine result pages because you didn’t include metadata.
Metadata refers to the information that appears on search engine result pages when a website comes up after you input some queries. Metadata contains the title of the web page as well as the meta description which is found right after the title.
Title tags and meta description affect search ranking, and so, when you leave them out, you reduce the chances of appearing on search engine result pages. For this to work for you, you should ensure that your title tags and the meta descriptions are optimized.
- Wrongly optimized keyword
Keyword research is the basis of SEO – you need the right keyword, and then you need to optimize your content around that keyword. Keywords are the phrases your audience uses to get the information they are looking for. Therefore, if you use the wrong set of keywords or rather, you use keywords that aren’t specific, you end up losing customers.
The best remedy for this problem involves the use of long tail keywords. The long tail keywords are not very competitive, and they have low search volumes. However, they are more targeted, and they result in high conversion rates.
- Publishing poor content
Search engine result pages rank web pages depending on the quality of content shared. Google’s bots crawl through content and use a specific algorithm to determine if the content you publish meets its set standards. Publishing poor quality content all the time is one of the biggest SEO mistakes you can make. Therefore, you should ensure that the content published on your page is high-quality. You should keep the content long too.
Other mistakes to avoid include
- Assuming all backlinks are good quality backlinks
- Not having a mobile responsive website,
- Keyword stuffing
- Failing to optimize your content for voice searches
- Sharing duplicate content
- Failing to correct technical SEO issues